Securifi Inks Distribution Agreement With Logicom
Dubai, UAE, October 31, 2015 – Securifi, a leading innovator and manufacturer of revolutionary new wireless routers, today announced that they have signed a distribution agreement with Logicom. As part of the agreement, Logicom will promote and distribute Securifi’s innovative Almond Wireless Router series through their strong channel partner network in the UAE, Gulf, Levant, Turkey, Pakistan, Iraq, Cyprus, Greece, Malta and Italy.
“Logicom is a reputed and established distributor in the region with unmatched reach in markets, where Securifi is looking to expand. They have a strong channel network and a proven track record in the Smart and Connected Home technologies segment, which bodes well for our future expansion plans. Flexibility with channel reach is also critical for us. Securifi is ahead of the curve with the confluence of technology in our product range and Logicom came across as the perfect partner to bring this advancement to the region,” said Mohammad Meraj Hoda, President, World Wide Sales & Development, Securifi.
Commenting on the partnership, Michael Papaeracleous, Executive Director of Distribution, Logicom added, “The growing wave of Internet of Things (IoT) has increased the demand for smart, connected products, each offering a myriad of new opportunities. Logicom’s partnership with Securifi, and the addition of their innovative Almond Wireless Router series to our portfolio, allows us to broaden our engagement with Smart, Connected Home technologies and thus enhance our product offering. This will provide our channel and retail partners with access to complete smart connectivity solutions that will give them a competitive edge in the markets they serve.”
Logicom plans to promote Securifi’s products through its extensive channel network by conducting channel engagement, training and activation programs for partners. The distributor will set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with Securifi brand.
Securifi has revolutionized home networking with the introduction of Almond, the world’s 1st touchscreen wireless router that can be setup without a PC or a Mac. Securifi’s unique technology differentiator as a Router + Smart Home Hub really fits very well into various sizes of home and small business where customers can not only enjoy an amazing wireless experience but also define the Security and Automation with just a touch of the screen.
Securifi, established 2011 is defining next generation consumer routers and home automation products. Securifi features a dedicated team of experienced engineers whose main goal is to create premium consumer electronics products and make them available at non-premium prices.
More than a critical success, Securifi’s first product, the Almond proved wildly popular with consumers. Within 3 months of its release, it beat hundreds of other similar products to become the #1 Best Rated Wireless Router on Amazon.com. A quantum leap over existing routers on the market today, Almond’s natural design is not only elegant but also highly functional.
That endeavor continues with the highly successful 2nd generation products, the Almond+ and Almond 2015 adding smart home hub capabilities and improved rage and speed to the Almond.
Our mission is to become the leader in the Connected Home space by simplifying the connectivity. Securifi has offices in Reno, Dubai, Hyderabad and Taiwan. For more information, visit www.securifi.com.
Logicom is a leading Distributor of Technology Solutions and Services covering a wide geography in Europe, the Middle East and North Africa. Providing an indispensable link in the technology supply chain, Logicom facilitates mutually beneficial relationships with its vendors and channel partners. The company is headquartered in Cyprus and is listed on the Cyprus Stock Exchange since 2000. Its key technology vendor partnerships include Adobe, Autodesk, APC, Cisco, HP, Intel, Kingston Technology, Lenovo, Microsoft, NetApp, and WD. For more information on Logicom, please check our website www.logicomdistribution.net, ‘Like’ our Facebook page at and follow Logicom on Twitter.
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